Fifty years of pricing homes across Mahomet, Champaign, and Urbana means you list at the number the local market will actually pay.
The home that sells fast and for top dollar is the one priced correctly on day one and presented to buyers who are already looking. Russ Taylor has watched this market move through five decades, and he prices on what is closing this month in your part of the county, not on a number pulled from a national website. Here is how the whole thing works, from the first conversation to the keys changing hands.
We sit down, walk the home, and talk through your timeline, your reasons for moving, and what matters most to you. No pressure, no listing agreement signed on the spot. Just an honest read on where you stand.
You get a comparative market analysis built on homes that recently sold near yours, in Mahomet, Champaign, Savoy, or wherever you are. We look at condition, square footage, and what buyers are actually paying right now, then set a price with a clear reason behind it.
We point out the handful of fixes and touches that move the needle and the ones that do not. Declutter, fresh paint where it counts, curb appeal. When you need a painter, a cleaner, or a handyman, we share the local people we trust.
Most buyers see your home on a screen long before they see it in person. We bring in professional photography, and aerial where it helps, so your listing stands out the moment it hits the MLS and the search portals.
Your home goes live across the MLS, the major search sites, and our own channels, with a yard sign out front and a marketing plan behind it. Local buyers and the agents working with them see it right away.
We coordinate showings around your schedule and keep you posted on the feedback that comes back. You always know who has walked through, what they thought, and where the interest is building.
When offers come in, we read them line by line: price, financing, contingencies, closing date. Russ has negotiated through every kind of market since 1972, and he works to protect your bottom line without losing a strong buyer.
Inspection, appraisal, title, and paperwork all get managed so nothing slips through the cracks. We stay on top of the details right up to the closing table, then you hand over the keys and move on to what is next.
A price set on real Champaign County comparables and current buyer activity, so your home is competitive from the first day on the market.
Honest guidance on the fixes and finishing touches that pay off, plus the local tradespeople we rely on when you need a hand.
Professional photography, the MLS, the major search portals, and our own audience, putting your home in front of buyers who are looking now.
Offers reviewed term by term and negotiated to protect your proceeds, backed by five decades of deals closed in this market.
Start with a clear, no pressure estimate grounded in what is actually selling near you, then we talk through what it means for your move.
Request a Home ValuationRuss is amazing! He is extremely knowledgeable, resourceful, and helpful. No question is a dumb question with Russ. He is quick to respond by text message, email, or a phone call. When I decided to sell my house, he was the first and only realtor that I called.
We have known Russ Taylor for a long time. It was with utmost confidence that we contacted him and his team to sell our home. Russ and Katie worked with us and guided us through the process of evaluating, marketing, listing, showing and closing on our home. They assisted us with all of our questions and concerns and at times, with procuring experts that we needed to make our house ready for sale. We would heartily recommend Russ Taylor and his team.
Russ and his team from top to bottom were outstanding. They have extensive knowledge of their craft, and they handle any bumps in the road with ease. I highly recommend them to anyone. He sold our home in 3 days and handled all the necessary paperwork and legal documents. Russ was with us every step when we purchased our new home.
We build a comparative market analysis from homes that recently sold near yours, then adjust for condition, square footage, lot, and any updates. A house in Mahomet near Lake of the Woods does not price like one near campus in Urbana, and the number changes with the season. We price on what local buyers are paying right now, not on an automated estimate from a national site, and we tell you the reasoning so it is never a mystery.
Decluttering, a deep clean, fresh neutral paint where the walls are tired, and real attention to curb appeal return far more than they cost. Big remodels right before selling usually do not, because buyers rarely pay you back dollar for dollar on a kitchen they may want to change anyway. We walk the home with you and tell you straight which projects are worth it and which to skip, then point you to the local painters and cleaners we trust if you want the help.
It depends on price, condition, and the time of year, and any agent who promises an exact number is guessing. What we can tell you is that a well-priced, well-presented home in Champaign County tends to move quickly, while an overpriced one sits and then sells for less after price cuts. Spring and early summer usually bring the most buyers. We will give you an honest read on your home and your window before you ever commit.
Commission is a conversation we have openly before you sign anything, and we put the terms in writing. What it covers is the full package: pricing analysis, professional photography, MLS and portal marketing, yard signage, showing coordination, offer negotiation, and management of inspection, appraisal, title, and closing. You are hiring a team that has been doing this in Champaign County since 1972, and you will know exactly what you are paying for.
It is the most common mistake we see, and it costs sellers money. The most buyer interest a listing ever gets is in its first couple of weeks. Price above the market and you waste that window on people who scroll past, then you end up cutting the price anyway and selling for less than if you had started right. An overpriced home also makes the correctly priced one down the street look like the better deal. Our honest opinion: price it where the market is and let the activity work for you.
Russ has sold homes in this county for more than 50 years, he grew up here, and he runs an independent firm rather than a national franchise. That means the advice you get is local and direct, the pricing comes from someone who has watched these neighborhoods change for decades, and the people who list your home are the same people who answer the phone. Many of our sellers are families we have worked with across more than one move, and that repeat business is the part we are proudest of.
Also buying? See our Buyer's Guide
It starts with one honest conversation about your home, your timeline, and what the market will bear. We would be glad to be the first call you make.